This marks the fifth year in a row for Etiqa Takaful Berhad to receive this award which was accepted by Hans De Cuyper, Chief Executive Officer of Etiqa Insurance & Takaful. “This award is the result of all our combined hard work and is a strong testimony of Etiqa Takaful’s leadership position in the takaful industry. Winning this award for the fifth consecutive year is definitely a huge success for us, and it further drives us to work towards maintaining our title”, he commented.
“The effort put into securing the forefront position for the Etiqa brand in the takaful industry is apparent with this award. Even though we are ranked no. 1 in the Takaful business in Malaysia, we are grounded by the core of the Etiqa brand, which is humanizing Insurance and Takaful, where we believe in placing people over policies” Hans added.
The KLIFF Islamic Finance Awards Ceremony is held annually with the intention of honoring and acknowledging the significant efforts and contributions by individuals and institutions in developing the Islamic finance industry. Islamic finance leaders from all over the world attended the awards presentation dinner recently, where three categories of awards were given out in recognition of outstanding contribution, performance and development in the Islamic banking and finance field.
“Since the launch of the Etiqa brand in November 2007, we have taken every step to ensure that the Etiqa Way is put across to every single member of the Etiqa family. We ensure that our behavior, work culture, the way we treat our customers and even our products and services are reflected back on our brand attributes. We are proud to be different by providing simplified processes and empowering our people to give customers positive experiences when dealing with us,” said Hans
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